Going over blog posts dedicated to mobile development outsources, one can find some commonalities inherent in those texts.
They contain some mental cliches unavoidable due to both a narrow scope of the topic and a big number of the similar posts appeared on the Internet over the last decade when mobile outsourcing reached an industrial level.
Self-promotion is a subtle thing – it is important not to cross the line preventing a market review from transforming into a trivial advertising banner.
Nevertheless, the efficient marketing research of outsourcing developers is remaining vital for many customers who are either inexperienced in cooperation with outsources or going to change a developing provider for whatever reason.
The potential customer’s motivation can include financial, technological, organizational, and even spatial concerns.
Hence, maintaining a proper balance between various subjects of self-promotion becomes a difficult task for outsourcers while the customer’s concern which should be most emphasized is unknown.
Sometimes it may seem that addressing subjective topics such as the outsourcing market is risky for software development providers because good manners suggest involving independent third-party observers for it.
However, who besides software vendors knows better all relevant pros and cons of the software development outsourcing?
Even though some exaggeration and obvious self-promotion are available in the outsourcing market’s reviews made by outsourcers themselves, their efforts can hardly be meaningless since there can’t be too much power, money, and advertisement, as they say.
Portfolio is important. But...
The first cliché which is considered to be “must-have” in any outsourcer’s review is focusing on a software developer’s portfolio.
Needless to say that every interested customer is to check a particular prospective outsourcer’s portfolio first.
Reflecting the actual experience of the software provider in the form of a list of the successfully running projects, the outsourcer’s portfolio impacts the customers’ impression regarding a developer in the most crucial manner probably.
Why is it a cliché? Because checking a portfolio is the most obvious practice of evaluating an outsourcer’s skills. It is hard to imagine a potential customer who is seeking an outsourcing partner without being aware of such an illustrative set of data as a portfolio.
Although already realized projects can tell a lot about their developers, they hardly represent a holistic picture that potential customers may need for making their choice confidently.
Moreover, an outsourcer’s portfolio can even mislead customers since some important projects can be currently unavailable in the portfolio being under development at that moment.
Besides, a special security reason inherent in the very nature of the software outsourcing can make software developers keep some valuable commercial products in secret - nondisclosure agreements compose quite a common practice in the outsourcing market.
Thus, searching through portfolios only is not the right method of providing a sense of all relevant capabilities of outsourcers that can impact a customer’s choice.
Statistics as a crowd wisdom
Another popular cliché used for convincing potential customers in the attractiveness of an outsourcing provider is involving of some general statistics related to a particular outsourcing area.
A description of the actual and imaginary advantages of some outsourcing locations can obviously disclose from which Country an author of the post originates. Indians praise India as much as Ukrainians praise Ukraine.
And this is natural and should not incur disfavor. Moreover, a regional statistics depicting a current situation with the local outsourcing providers is truly useful since the so-called “crowd wisdom” is reflected thereby.
Thus, statistics showing a sustained growth in the number of software outsourcing contracts signed with developers from the Eastern Europe can signal potential customers about some important trends emerging in the outsourcing market.
The crowd wisdom, which is, by the way, actively propagated by vendors of such advanced technology as blockchain, reveals that more and more customers from around the world chose Ukraine, Belorussia, and Poland as the most attractive outsourcing destinations now.
This fact, in its turn, can suggest an interested customer that some other aspects than just a development cost play a crucial role in the trend.
The simplest analytics along with even a superficial pricing research proves that Ukrainian or Polish outsourcers can hardly compete with Indian developers when it comes to a cheapness of mobile development, for example.
The logical conclusion to be drawn from that circumstance hints at the continually increasing professionalism, advanced technological approaches, and sufficient contractual responsibility that become typical features of software outsourcing providers from the Eastern Europe.
Hence, even remaining a well-worn cliché, statistics is still worth learning by mobile development seekers in order to determine the most promising contemporary outsourcing destinations.
Common sense and a little bit of analysis
Common sense is strongly suggested in general while figuring out the relevant information about the outsourcing market.
Nobody is able to grasp that enormous flow of data which is produced by various reviews, statistics, and self-promoting posts of mobile outsourcers from different locations.
Probably, an inductive step-by-step approach can simplify the research making it efficient at the same time.
Thus, when a customer from the US or Western Europe is looking for an outsourcing partner, such aspect as a resemblance of mentality can narrow research down to European terrains.
The common historical and cultural heritage makes European nations quite homogeneous and easy-to-deal with regard to the organizational and language issues.
Mutual understanding without having to change habitual workflows contributes a lot when it comes to such dynamic process as mobile outsourcing development.
The next step which can further narrow the research area relates to the possible pricing of software vendors locating in different parts of Europe.
Even without the exact price offers it is obvious that outsourcing providers from the Eastern Europe are cheaper than their competitors from the Western Europe.
Especially it concerns the post-soviet Countries such as Ukraine and Belorussia where overall living standards are lower that allows providing significantly cheaper services including software outsourcing development.
At the same time, the level of university education remains traditionally very high in those Countries that is admitted by many experts as a positive aftermath of the soviet education system which was having to evaluate intensively during the industrialization period in the midst of quite cruel competition with the Western “capitalist” world.
Common borders with several European countries, non-visa traveling, low-cost airlines availability, and political aspirations of the national elites to enter the EU can help potential customers to make one further step to set their sights on Ukraine as on the final outsourcing destination.
And at that stage, all the cliches described above become relevant and worthwhile – searching through websites and blog posts of the local mobile outsources, potential customers can focus on the skills and features they consider critical for each particular project.
To facilitate such a research, Indeema suggests them to use Clutch.co - one of the most user-friendly web resources with abundant data and strongly relevant content. This B2B directory places information about software outsources basing on their customers’ feedback since the word-of-mouth method seems sufficiently reasonable for such a selection.
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