Imagine a hypothetical situation when a website visitor or an application user angrily delivers something like this: “What idiot made this button so acid-green!” Or else another version: “Goddammit, where did they hide that button?” Both cases show problems with the interface design. Nevertheless, who is in charge of the first roar of anger, and who is of the second? It is clear that interface designers messed up in both cases. And unless the lacking aesthetic taste UI designer is guilty for the first annoyance, the second problem makes namely the UX designer blush for shame.
Here the rubber touches the road while considering the contemporary requirements for the interface design. In order to make interactions between users and the interface pleasurable and intuitive, modern developers are to distinguish UI and UX goals and objectives. In fact, the segregation of those two aspects is not easy one. Often, UI is a part of UX, however UX can be designed without any user interfaces. Both designs are interrelated being targeted at the user’s comfort. The understanding of difference between UI and UX designs requires the assumption of their peculiarities. Thus, sequentially indicated features of both designs go as following:
User interface design means creation of such a graphic interface that would best assist for enjoyable, seamless, and rewarding interaction between the user and the product. UI describes how users view and navigate the product’s functions on the screen of a gadget. UI demonstrates how attractive an application or a website is. UI represents the shape and color of the product by pixels on the screen. This is the front-end look-and-feel subcomponent of the product. And this is about avoiding acid-green if the color irritates users or preventing the button to melt into background.
The design deals with the entire experience of users related to the interaction with product or service. UX is responsible for the functionality of an app or website. This is about feelings of users interacting with a product. UX is the purely interaction being experienced as a thing-in-itself. UX decides where to place elements basing on priorities. And this is about making the button easily accessible so that users could find it at first glance.
By the way: IS THERE A WAY TO WORK WITHOUT A QA TEAM?
Intuitivity vs prettification
This is obvious that UI and UX designs vary conceptually requiring different approaches. Sometimes, an intuitive and user-friendly UX neighbors definitely humble UI. Recollect the interface of the old push-button Nokia phones. In another case, the admirable UI is coupled with worthless UX. Visit Dribbble.com where plenty of mindblasting interface designs is offered. The fact is 90% of them are divorced from reality having undeveloped UX. And as a modern web-design guru Jeffrey Zeldman says: “Content precedes design. Design in the absence of content is not design. It’s decoration”.
Great design is invisible
Occasionally, both UI and UX leave much be desired, however the product or service is blowing out. Take a look at frankly awkward pages of Amazon or AliExpress websites. But gosh, who cares if you can buy everything under the Sun at a ridiculous price! Even more rarely, a powerful product/service is engendered by a combination of the advanced UI/UX. Consider almost everything produced by Apple. How unobtrusively and organically the audience accepts Apple’s products. It is worth to cite a famous typographer and editor John D. Berry: “Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible”.
In quest of universals
The contemporary users are spoiled with the immense amount of applications, being apathetic to proliferating useful functions. To everything else, they expect getting the aesthetic delight from the interaction with software products. This suggests developers to accept UI/UX synergy. Many development companies are looking for the universal specialists, either designers with analytic skills or analysts able to draw. Some of them end up with the broad-based experts who have been grown out UI design. Speaking largely, as UI designer is to understand UX principles, as UX analyst should be aware of graphic design methods. The question of who requires more creativity is controversial. Being have to create an app concept from scratch UX designer leaves UI colleague just to work over the visible part of the product based on a ready-made wireframe.
Usability does the trick
The role of UX design is increasing gradually to prevail in many projects. After all, the notorious usability remains the major factor of a product’s success or failure. Of course, UI design is important for both click-through rate and customer retention. Still that acid-green button works perfectly on a blue-white background. Nevertheless, this is namely UX designer is to figure out where to place the button on the screen. That is especially relevant to mobile applications with their screen size limitation, absence of a multi screen mode, and reluctant scrolling.
Indeed, the ideal interface design means the minimum possible input to achieve the desired response from the system. The average period of keeping user’s attention focused on a mobile screen is 72 seconds. Seventy. Two. Seconds. Who but the UX designer is to deter users flocking away due to the disappointing interface with a must of multiply actions? The famous concept of the three-click usability by Jeffrey Zeldman must be a mantra for modern mobile app UX designers.
Whereas the modern social network addiction reaches the scale of mass hysteria, the app and web interfaces integration with social networks puts a premium on UX design. The very social networks thoroughly focus on the usability improvements of their mobile interfaces. Compare Facebook or Pinterest mobile interfaces of 2012 and present. Exactly the intuitive and user-friendly imperatives manifested the core drivers of the apparent developments.
Two sides of the same coin
In general, UX concerns strategy while UI belongs to tactics. As far as hardware development accelerates the progress, the ability to predict the upcoming features of new gadgets is crucially important for software developers. This is strategy. And this is psychology too. The advanced usability allows a number of users to feel smarter. The motto of UX designers should state “Developed for People”. This embraces emotions. In its limit, UX design is love, because the hidden object of each digital product is to make customers obsessive. This is essential just not to touch someone beyond the screen, not simply meet expectations of a certain customer’s avatar. The critical point for the modern developer (i.e. for the dash which demarcating combines designers in the popular UI/UX meme) is a deep insight that one side of the screen is CUSTOMER while another side is BUSINESS.
The new-generation software development companies accept the responsibility before business owners for their customers’ fidelity. Such developers as Indeema keep improving UX design abilities constantly optimizing their app usability for further customers and business owners’ mutual satisfaction.