Don’t you have fond memories of 2015? It has been full of pleasant surprises – Apple introduced iOS 9, Snapchat acquired Looksery, Google introduced new photo and YouTube music apps, Periscope video streaming app overtook its competitors, to name just a few.
The mobile industry is developing at a breakneck speed and to keep up you need to know its future. Which apps are to be popular and profitable qualifying for mobile trend awards? Will the users’ preferences and interests change? Let’s embark on a delightful journey of 2016 mobile trends.
Social networks apps
A survey, conducted among the workers of Indeema, revealed that nearly everyone uses Facebook or Twitter on a daily basis, which reinforces a widespread belief that social networks still prevail. Whenever you need to text a partner, to skim through the news or to find a review on a new restaurant, you resort to a social network. Facebook Messenger alone boasts 700 million users worldwide. Apparently users trust the information on Facebook, Instagram, Twitter, YouTube and Pinterest more than the dedicated articles and websites. It means businesses will continue strengthening their presence there to reach out to consumers peering into the future mobility.
I would say that this market is overloaded but it will undeniably grow and diversify aligning with mobile trends in 2016. Now, on your way to the office in a taxi, called through Uber, you can arrange to meet a match from Tinder, order a lunch from your favourite restaurant via their app and even have a Skype meeting with your outsourcing partners.
There are loads of apps to keep you healthy and fit, to monitor your mood, to learn languages, to find accommodation, etc. The most well-known is perhaps Uber, recently valued at $ 50 billion. It offers a remarkably simple but crucial service for millions – you hail a taxi and get a pleasant ride to your destination. The app helps you avoid frustration and inconvenience of getting around and, most important of all, eliminates the need for haggling over the price with the driver.
Therefore if you have an interesting and practical idea how to improve or enhance users’ experiences, you can easily succeed. The perceptions of mobile trends in 2016 are encouraging.
The odds are in favour of games. They will continue to dominate comprising one of the main mobile trends in digital. According to YouAppi, a significant minority of all users (44% in the USA and 38% in the UK respectively) go for games. Needless to say, they are fun and joy for a smartphone user. You play to kill time, to brighten up a day, to switch off or merely because you enjoy it. Even though the most frequent gamers still prefer PC (62%) or dedicated game consoles (56%) to play games, I would imagine that the future of games is with mobile.
Related: Mobile apps for newspapers
Ecommerce: Shopping apps
As e-commerce proliferates, shopping apps are growing in demand. Forbes published their statistics where Amazon, Etsy, Forever 21 and Wanelo confidently lead the way applying for mobile trends awards 2016. Designed to please a fussy consumer, they offer an easy access to the stores’ stock without leaving the comfort of your home. Not only are they good for window shopping and comparing prices but they are also widely used for making purchases. Evidently, an intuitive and simple app will become an essential attribute for all brands.
Photo/Video Sharing Apps
Snapchat is exceptional in terms of services despite the fact that many recognized brands provide similar functionality. It offers a glimpse into an ephemeral reality, where photos, videos and ads live a few seconds. As the Financial Times reports, Facebook has the biggest number of users – 8 bn, whereas Snapchat only 6bn. Nonetheless, Facebook is about to roll out a live video instead of updates to retain the users and to compete with Snapchat.
The space is both compelling and complex because there are already established global players such as PayPal, Venmo and Apple. Still, it is grossly underused – Deloitte estimates that only five percent of all NFC equipped phones are involved in contactless payments. The major transformation of these apps is underway. As soon as they guarantee security and confidentiality, they are bound to become mainstream.
There is little doubt that Facebook, Twitter or Snapchat can be superseded by some budding young start-ups. However, the analysts predict that mobile automations systems Siri and Cortana will be adopted by the users instead of reliable apps.