Performance Marketing Manager, Lviv, Wrocław
Ukraine (remote), Lviv, Wrocław
We are looking for a Digital Marketing Manager to lead our digital marketing initiatives and drive high-quality B2B lead generation. In this role, you will work closely with the marketing team, CMO, and sales department to develop and execute digital strategies that support the company's growth in international markets.
Responsibilities
- Develop and execute the company's digital marketing strategy and multi-channel demand generation campaigns.
- Plan and manage marketing campaigns, define marketing KPIs, monitor performance, and prepare regular reports with optimization recommendations.
- Manage and optimize website performance, including landing pages, conversion rate optimization (CRO), A/B testing, and user conversion improvements.
- Launch, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, etc.
- Develop and execute SEO strategy, oversee technical SEO, coordinate link-building initiatives, and optimize content for AI-powered search (GEO).
- Monitor AI-driven traffic and brand visibility across generative search platforms.
- Build and optimize marketing automation processes, including email nurturing, lead scoring, marketing funnels, and HubSpot CRM integration and automation.
- Collaborate with the marketing team to create and optimize marketing content, including white papers, case studies, blog articles, landing pages, lead magnets, and email campaigns.
- Analyze marketing performance across attribution, customer journey, MQL/SQL performance, website conversion, and campaign effectiveness to drive data-informed decisions.
- Leverage AI tools for content creation, market and competitor research, workflow automation, campaign optimization, and improving marketing productivity.
Requirements
- 3+ years of experience in Digital Marketing.
- English: Upper-Intermediate (B2) minimum, preferably Advanced (C1)
- Hands-on experience with Performance Marketing (Google Ads, LinkedIn Ads), Marketing Automation, Email Marketing Automation, and SEO.
- Experience working in a B2B IT or Software Development company, and an understanding of the B2B marketing funnel.
- Proven track record of generating leads in international markets, including the US, Europe, and the UK.
- Demonstrated success in scaling digital marketing campaigns.
Will be a big plus:
- Experience marketing IoT, AI, Embedded, or SaaS products.
- Knowledge of Account-Based Marketing (ABM).
- Experience implementing AI-powered marketing automation.